The climb is always steeper, and sometimes your nose bleeds – but the view is always better from the high road

Get to Know Marc Robertz-Schwartz

After selling Red Apples Media, my multi award-winning video production, marketing and media agency in late 2024, I set out with a simple mission — to bring more than 30 years of experience, best-practices, creativity, innovation and unwavering work ethic to help enhance an organization and its team, aligning with my personal and professional values. Ok, maybe not such a simple mission, after all.

Back Story

I spent the first half of my career working for television stations up and down the east coast, from Maine to Miami, including stops with the NBC-owned stations group (WTVJ, Miami) as the VP, Creative Services, to the CBS-owned stations group (WFOR, Miami) as the Sales Marketing Manager, along with way, winning three (3) regional EMMY Awards.

Recruited by The Villages – the massive retirement community in central Florida – to initially build out their 24-hour cable channel, I was later tasked with launching their in-house marketing agency, managing nearly $50 million in local, national and international advertising, sponsorships, special events and all creative (with the exception of print) until my team was laid off when the economy crashed in 2008.

With few options during the economic crash, I dove into entrepreneurship “out of fear and desperation,” launching an innovative health/medical/wellness in-office video content network, featuring a monthly 60-minute subscription-based program, “Hometown Health TV,” which would eventually lead to more than 150 consecutive episodes and a dozen honors and awards. Building a reputation of excellent client services, innovation, and the ability to develop and manage client brands, Hometown Health TV, LLC rebranded as Red Apples Media, a full-service media, marketing and production agency, working with a wide range of best-in-class clients across a variety of sectors including medical, construction related, professional services, education, non-profits, to name just a few.

Red Apples Media’s core values – which also form an acronym for Red Apples – starts with – “Respect The Universe.” If you really want to understand who I am, how I lead, what motivates me, and how I’m wired, exhibited by the company core values I developed as the Red Apples Media foundation, the core values acronym is the best place to start.

And by the way, if you’re read this far and curious about the hyphenated name, just ask! It’s kind of a fun story.

Expertise

  • Marketing
  • Branding
  • Video Production
  • Creative Management
  • Graphic Design Management
  • Marketing Campaigns
  • Special Events / Sponsorships
  • Multimedia Content Creation
  • New Business Development
  • Client Relations
  • Strategic Partnerships
  • Digital Media
  • Social Media
  • Traditional Media (TV/Cable, Radio, Print, Outdoor)
  • Media Negotiations/Placement
  • Multimedia Writing
  • Budgeting / P&L
  • Project Management
  • Public Speaking / Presentations / On-camera
  • Staff Recruitment & Development
  • Crisis Management

Resume

30+ years of media, marketing, production and entrepreneurial excellence

Portfolio

You can’t spell “marketing” without Marc – you’d misspell it, but you’ll get the point!

Kind Words & Honors

Humbling comments from peers, clients and employees

Proficiencies

  • Microsoft Office/365
  • Google Analytics
  • Google Business
  • YouTube
  • Nikon DSLR Video Camera
  • Field Audio & Lighting
  • WordPress
  • Organic SEO
  • Adobe Premiere & InDesign (working knowledge)
  • Live Event Production
  • Public Speaking / Interviewing

Community

  • University of Florida Telecommunication/MPMT, Advisory Council Member
  • University of Florida Hillel, Board Member (Marketing Committee chair)
  • Education Foundation of Lake County, Board Member
  • Second Stage Scholarship Endowment, Co-Founder
  • The MIKE Endowment, Advisory Board Secretary
  • Leesburg (FL) Area Chamber of Commerce (past)
  • Leesburg Area (FL) Education Committee (past)
  • LifeStream Behavioral Center Foundation (past)
  • Lake Sumter State College Foundation (past)
  • American Cancer Society of Lake & Sumter Counties (past)
  • March of Dimes of Lake & Sumter Counties (past)
  • East Ridge High School TV Production, Advisor/Speaker (past)

Multimedia Host
Multi Award Winner
Event Presenter / Emcee