Portfolio

This is just a sample portfolio of work that I am particularly proud of – not only for my role (which I’ve specified), but more importantly, for that of my team at Red Apples Media over the past 15 years. It’s difficult to encapsulate my work on a single web page, but this portfolio page should certainly give you a sense of my skill level, abilities, creativity, and passion for marketing, branding, design, production, content creation and the community we’ve served. If there is a specific medium, project or example you do not see, please contact me.

Websites

MY ROLE: Creative director, client liaison, majority of the copywriting, site structure and flow, all organic SEO, some WordPress page development and updates throughout the websites as needed, bi-weekly plugin updates and backend management.

The MIKE Endowment
Tri County Foot
Covenant Roofing
Wee Ones Club
Nitza MD
Airstream Ventures

Video Production

MY ROLE: I served as writer, producer and creative lead on each of these projects. In some cases, I provided some of the camera work but all of the editing and graphic design was done by members of my team.

NitzaMD – Documentary Preview (2024 Telly)
UF Health – “Bagels & The Biker” (2023 Telly)
Covenant Roofing – “Mr. Tuccelli Testimonial”
Total Nutrition & Therapeutics – Intro
Leesburg Elementary – Classroom Makeover (2023 Telly)
Made In America – 2019 Event Teaser (2019 Telly)

Social Media Shorts

911 Biker Law – “Motorcycle Minute”
Leesburg Chamber – “Navigate The Burg”
Nitza MD – “Mini Bites”
Brown & Brown Office Branding Project
Covenant Roofing FAQ

Commercials/PSAs

United Way Central Jersey – PSA (2021 Telly)
Florida Hospital Waterman – “WE’Re Ready”
LOWV – “Be A Voter!” (2020 Telly)

Community Projects

Red Apples Riders
Forward Paths Foundation
The MIKE Endowment & Mount Dora Christian Academy

Graphic Design

Worked closely with in-house graphic designer to determine messaging and presentation based on medium and client brand standards. Primary copywriter (if not provided by client), creative concept development, final approval and vendor coordination depending on specs and final deliverable.

“Speak Out” Car Wrap
“Navigate The Burg” Inflatable
Brown & Brown Wall Art
Lake ENT Audiology – Outdoor Trivision
Orange Theory Fitness – Outdoor
Face2Face – Print Ad

Social Media Post Graphics

Lenhart Hiring Campaign 1 of 3
Lenhart Hiring Campaign 2 of 3
Lenhart Hiring Campaign 3 of 3
Red Apples Media – Telly Awards
“Habitat Academy” – Tune In Ad
Mazenko Law – 5 Star Review Campaign

Longform Reports/Brochures

Kevco Builders Brochure
Outpatient Surgery Center Brochure
Mount Dora Community Trust Annual Report
United Way Central Jersey Annual Report

Publishing

Sample Issues

February 2015: The “ReLaunch” Issue

April, 2015: Can Lake Coexist?

May, 2015: The Apathy Issue

July, 2015: The Racism Issue, “Being Black in Lake”

January, 2016: Crime In Lake

June, 2016: The Communication Conundrum

Red Apples Media was the publisher of Lake County Focus Magazine for about 18 months. It was a labor of love, providing an alternative source of thought-provoking content, sandwiched between the daily newspaper and the monthly glossy magazines. With free pick-up and home delivery distribution of 10,000 each month, as well as video elements and branded weekly news briefs, we set a standard for multimedia content and cross promotion/distribution that would later be imitated by those with much deeper publishing roots, forcing us into the difficult – but financially prudent decision – to recognize that print was not our sweet-spot and it was adversely impacting other business units of Red Apples Media. I served as publisher, “Marc’s Remarks” column, and frequent writer/contributor.